A family story

Bahaar is a family story that germinated during a summer weekend between sisters in Deauville, France. While that day we wandered on the beach, he suddenly started to rain. We were then taken from a large Nostalgia for heat Mediterranean. The burning sun, the colors, the noises were missing. The idea then came to create a bohemian chic brand inspired by our roots, with pieces at a time Contemporary and ethnic, mixing our Mediterranean inspirations, especially Moroccan, and our attraction for French fashion.


A brand inspired by the sea

So we launched the brand around a line clothing Beachwear, hence the name Bahaar, which means the sea in Arabic, In tribute to this day at sea, with transparent beach caftans and printed kimonos. Since then we have widened the range with ready-to-wear and accessories, which always have a bohemian touch.


An ultra -connected designer

Sofya Benzakour, co-founder and Creative Director of Bahaar is also an architect and fashion blogger. She is passionate about fashion, architecture and travel and lives between Paris, her adopted city, and her native Morocco where she draws her inspirations for the brand's design. She shares her projects, travel and favorites on her blog www.lacouleurdoment.comAnd on her social networks where she is followed by more than 160k people on her Instagram account @Sofyabenzakour.