Bahaar: How to reconcile trend and responsibility?

Created like a summer getaway, Bahaar is a ready -to -wear Boho Chic brand that is inspired by the richness of Mediterranean craftsmanship, and in particular Moroccan, in its unique pieces.

Bahaar is distinguished by his Bohemian style, both contemporary and authentic, offering his community a nomadic identity.

Bahaar is intended for all women passionate about fashion and travel, and enjoying their spirit of freedom. Like the brand, its community is open -minded, solar and authentic.

Connection passion for fashion and awareness of heavy impacts of the fashion industry, Bahaar was born with a desire to commit to a more sustainable fashion through three main pillars:


Authenticity

The articles signed Bahaar are carefully made by workshops in Morocco. Concerned about detail, the latter are doing their know-how in each creation in order to make unique pieces. At Bahaar, we also want to play a social role by having a positive impact on our ecosystem. Moroccan craftsmen face many challenges and we aim to strengthen their skills and apply fair purchase practices.

Transparency

The fashion industry is one of the most polluting in the world and has an altered image in terms of impact on the ecosystem: bad working conditions, lack of transparency on sourcing ...

True to its values, Bahaar has taken up the challenge of producing in small series and with a local workforce in order to put into action a socio-responsible approach and concerned about the environment.

Our collections are designed in Limited editions In workshops that we visit very regularly. We know each supplier personally and we ensure that the working conditions are worthy.

In addition, for our raw materials we opt mainly for rollers From the local textile industry in a Upcycling process.

Diversity

We regret that the French and global fashion industry still often lacks diversity both in terms of Cultural references and of representation in fashion campaigns.

Inasmuch as Women of Arab and African origin, we want to share our vision strong, plural women from our region and elsewhere.

For all these reasons, by offering you a bahaar room, you opt for a product that is almost unique and You participate in developing a more sustainable and committed fashion.



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