Marrakech has always attracted local and international artists and designers. Mixture of Arab, Berber and sub -Saharan culture This modern city has kept its medina atmosphere
The Millennium Medina of Marrakech
What makes its strength is more than ever its mixture of colors. From the red of its walls, passing through the green of the roofs of its riads, to its legendary majorelle blue, Marrakech is adorned with its most beautiful assets! But it is also the sounds that spread there combination of traditional songs and uninhibited contemporary music. It is also its unique lights that illuminate the city, from Place Jamaa El-Fna to the perimeter of its ramparts. These are the perfumes of spice and flavors that are found on the stalls of its small streets that contribute to its character.
A Marrakech craftsman and his colorful storefront
In short, it is all his things that make the excitement of the ocher city dreams of fashion houses around the world. Small local designers to the new African fashion brands, up to large Parisian fashion houses; Many are jostling to capture a part of the multicultural and bohemian spirit that resonates in this city. A bohemian spirit at the crossroads of times and cultures in which Bahaar is completely recognized and which animates its founders.
Marrakech, nerve center of international fashion, theater of the history of Yves Saint Laurent and his fascination for Berber outfits, Moroccan fabrics and leathers; As evidenced by the museum with its name which has just opened its doors. Saint-Laurent, who, in his wake, has attracted a new generation of artists. All fascinated by culture and crafts in full swing in Marrakech, while breaking the fashion codes and revisiting the traditions of the medina.
Contemporary heir to this fascination, we can cite for example the extravagant Amine Bendriouich, winner of the OpenMymed Prize of the recognized Maison Mode Méditerranée for his pop work which diverts the big names of consumerism to put them forward in "sauce" Moroccan.
Artsi Ifrach dit Art/C is also known for its bewitching collections which revisit traditional Moroccan outfits and provide reflection on the notions of virility and the place of color in Moroccan society.
We can also note other famous Moroccans and Moroccan in the fashion industry, for sure, all inspired by the city and its bohemian chic and colorful influence. For example Bouchra Jarrar from Fez, formerly artistic director of Lanvin, after another famous Moroccan: Alber Elbaz, also from Casablanca. Or Evelyne CHETRITE, born in the founding Rabat of Sandro, but also her older sister Julie Milgrom Founder Elle de Maje. Aldo Bensadoun, born in Morocco, founder of the Empire of shoes of the same name. All these eminent figures of international fashion have undoubtedly been inspired in their collections of the atmosphere which emerges from this city but also from its unique craftsmanship!
Bahaar is no exception to the rule, and it is with blouses and embroidered dresses influenced by the Berber spirit that the Bohemian Chic brand immortalizes its interpretation of what the city represents. And it always goes through the quality of the materials and embroidery used! In short Marrakech is a creative and aesthetic melting pot that works for sure and continues to inspire us every day!